Can the Northern Territory beat the Drink ‘Bully Boys’?

Allow me to flag my bias from the outset – I’m tinged green. My shade of green recognises that my actions can contribute to a cleaner or more polluted world and that overall, I’d prefer the cleaner version. There’s a huge amount of data that shows that as a species we haven’t been looking after the very world that provides us with a life support framework. Okay that said let me flag that I’m also a pragmatist – I like solutions that are feasible (not ‘equal’),

 

I recognise that some people DO know LOTS more than me and that they SHOULD be given the leadership mantle when required. The whole idea of everyone being treated equally is a misleading ploy – in my pragmatic view of the world ‘reality’ is that we are not ‘equal’ – for starters, I can’t speak Swedish and don’t get me started on wrapping presents! Which brings me to the subject of the Northern Territory’s container recycling scheme

Not all companies are equal and niether are all Government’s. But all environments ARE equal because there is ONLY ONE Environment – an interconnected flow.

My view is that the three drink companies involved in this bringing a law suit against the overwhelming majority of people in the Northern Territory who supported it are acting like bullies. They are hoping to use the weight of their finanical position and an interesting interpretation of the law in order to maintain their ‘right’ for their products to pollute landfill, streets, water ways and so on. They say that the NT Government law is a restriction on the sales of their products.

That of itself is an interesting interpretation as I can’t see anywhere that the NT are saying ‘you’re not allowed to sell’ rather, ‘here’s how we want the rubbish collected’. To an extent, the Bully Boys might have ignored the recent win by the Federal Government’s Cigarette packet approach – there is, I believe, strong correlation.

The law says States & Territories cannot restrict trade amongst one another – a sensible bit of thinking by those who helped draw up the Federated model. Of course it didn’t stop some states choosing narrow gauge railtrack which is a bug bear for all, and I digress.

And let’s not discuss South Australia’s long running and highly successful recycling scheme which sees around 90% of all drink containers recycled. Though a word of warning for South Australia – if the drink companies win this Federal Court action YOU’RE NEXT.

And we should just forget about the fact that since it’s introduction, recycling in the NT has doubled (though off a low base) with now about a third of all containers being recycled – expect that to climb further

So being a pragmatist, and being tinged green let me revisit an idea I floated with Vicki Kerrigan on ABC Darwin Radio last year when the scheme was being proposed. Assuming that the Federal Court rules in favour of the ‘Bully Boys’ (I’m thinking they won’t) then the recycling scheme goes. But with the majority of Territorians wanting the scheme, with it proving itself early and with the drink companies not wanting to do the smart thing by embracing the idea, then the NT Government should enact the following law:

‘Any drink container found in any street, water way, or public area shall be deemed to be toxic waste. Penalty for such waste production shall fall onto the original manufacturer of the saleable product for which the container was used. Penalty Unit: $10’

So from now on, EVERY single plastic bottle, glass bottle, container etc found as toxic rubbish will incur a fine of $10 per bottle. Now that’s a tax I’d like to see and I wonder how long it would take before the Bully Boys decide recycling is not a bad thing. Especially with their market share!

Futurist calls 2011: International Year of Solutions

Dec 19, 2010

Reckon it’s time we had a focus on getting things done and so I am declaring 2011 to be the ‘International Year of Solutions’. Seems to me that a lot of talk fests have been gobbling up the neuronal space for a few years now with insufficient ACTION being generated – just lot of promises…

Read More >

Customer Service – why the future is BEGGING you to get it right today

Nov 24, 2010

Another stream of consciousness on the customer service theme that I come back to frequently. If you’ve ever received one of those scam emails from say ‘the past Minister of the Immigration and Business Department in Nigeria’ seeking your assistance at repatriating funds for which you’ll be paid a fortune, or those other scams claiming…

Read More >

Active TV slowly emerging

Nov 16, 2010

A shift is underway in television in Australia and it has nothing to do with digital versus analogue or the pay versus free shifts. Instead we are finally seeing the promise of TV as a medium of engagement. That promise sees a shift from the passive watching of TV (a ‘push’ approach) to the active…

Read More >

Do fairytales come true?

Oct 27, 2010

That will be the question many will be asking leading up to the replay of the AFL Grand Final this Saturday between Collingwood and St Kilda. Regardless of the outcome, the AFL have already had their fairytale come true courtesy of a drawn game which is believed to have handed the AFL a bonus likely…

Read More >

A quick plug for Google Chrome

Oct 25, 2010

Being someone who questions the value of technology before climbing on board, I’ve been perhaps a tad slow to check out the Google Chrome web browser. Mistake! Given it’s speed and ease of use, the first couple of days have impressed me greatly and I’m mindful that I don’t have all the working of its…

Read More >

What Businesses can learn from Tourism (and vice versa)

Sep 11, 2010

In preparation for work with a couple of clients in the past fortnight I’ve had to throw myself into substantially more ‘tourist’ style activities than I have for quite some time in an attempt to answer the following question: ‘How do we get more people to come here?’ Yes there’s a lot of fun to…

Read More >

Why who the next Prime Minister is might be of little importance

Aug 29, 2010

Whilst the counting of votes is over the election is yet to be completed. Right now the discussions continue between the ‘three amigos’ who are clearly maximising their time in the spotlight, and the two leaders of the major parties. And whilst the media is fixated on who ought to be, deserves to be, should…

Read More >

May we get the Goverment we both deserve AND need

Aug 20, 2010

If you’ve seen any of the media campaigns for the Australian Federal Election you could have come to the following conclusions: Julia Gillard had a fixation with hand getsures; Tony Abbott had a fixation on Boats; and the Greens had the best Television Commercial not only of this campaign but of any other they’ve had…

Read More >

Is Mainstream media a reliable guide to the 2010 Australian Federal Election?

Aug 12, 2010

If you’ve been following any of the mainstream media election coverage here in Australia (stuff in the usual papers, radio and TV programs) you’ve no doubt got a good understanding of what is going to happen on election day. The mainstream media synopsis thus far is that a) Julia Gillard got off to a good…

Read More >

‘Us’ or ‘Them’ – how to tell the customer they are irrelevant on your website

Aug 1, 2010

This great little cartoon/graphic says it all and although looking at the subject of Universities, there is much that we can all learn   Here’s the Graphic.  If your website spends all its time talking about you, and no time talking about the customer, how do you think your customers (and prospective customers) feel?  I…

Read More >