Biofuels and Global Starvation

One of the challenges for one aspect of the world is fuel and the price of fuel used for private transportation. I use the word ‘aspect’ quite deliberately because the ‘aspect of the world’ that seems to be making the most noise about rising fuel prices is by and large the ‘westernised’ world – that’s the people like you and me who drive cars. And here is where things are fascinating – while many in the westernised world complain about the costs of filling their cars, others look for ‘solutions’ to the problem, and one proposed solution is ‘biofuel’. What is fascinating is not so much that people are wanting to find solutions to their ‘problem’ of costs of private transportation but the fact that people who see biofuel as the answer to their problem seem to be ignoring the simple fact that the solution to their ‘lifestyle’ problem is causing a greater challenge in dealing with other people’s ‘life’ problem. Put simply, one person’s “right to drive” is being placed ahead of another person’s “right to live”. We are literally killing people because we think driving our cars is more important (a greater ‘right’) than feeding people.

 

So the choice now is – ‘feed our cars’ or ‘feed each other’.

And here’s how the solution of biofuels accentuates the challenge to feeding the MILLIONS.  Biofuels looks to create ‘ethanol’ as either an additive to fuels that power combustion engines, or as a replacement for fuels that run them.  Ethanol (which by the way is the alcohol found in most drinks) can be created more effectively using the same sorts of products used to create different kinds of everyday meals – corn, grains, rice, grapes and so on.

Just in case the connection isn’t clear, try and answer the following question: What sort of food products are made out of corn?  And grains?  And rice?  For the MAJORITY of the planet those three ‘staples’ are in either their pure form the sole means of sustenance or make up the major part of an overall meal.

And biofuels take those staples out of the food supply and put them into the fuel supply.  Biofuels made from staples KILL people.  So whilst biofuels might be able to have a part to play, biofuels made from food stocks are just plain STUPID.

The challenge is NOT in addressing the cost of oil.  The challenge that exists is addressing our fundamental belief that we have a right to personal transport, (more valued than the right for someone to eat?) that we even need personal transport (heard about obesity issues anyone?) and that the design of our personal transport is ‘okay’.  I do see a hint in some research of a new idea which for now I’m calling ‘enoughness’ that maybe parts of our planet do get it. But not much of it.

It’s not okay – the bloated suburban SUV tractors we drive, the v8 powercars are examples of low intelligence combined with self centered egos.  At some point we might mature enough to stop making a statement to the world about who we are, using the SUV super fast cars we drive – the statement is loud and clear – you think its okay for people to starve to death so you can drive fast or drive big.

Until we accept the obvious and painful realisation that we put our lifestyle ahead of some other person’s life, we’ll continue to think that our rights are more deserving.  Biofuels derived from food stocks will lead to starvation and death – well done to us.

Sustainability as a Source of Competitive Advantage

Jun 22, 2007

Dan Atkins, former manager of Environmental policy at Toyota and now Director of Sustainable Business Practises and Strategic Futurist Marcus Barber will speak at the South East Networks / VicUrban Business Breakfast at the Sandown Racecourse on Wednesday the 27th of June. Both Dan (who’ll discuss how Toyota applies its Environmental Policy in order to…

Read More >

Future Alerts Subscription Service now Monthly

May 27, 2007

Looking Up Feeling Good’s advanced signals reporting service ‘Future Alerts’ is now available as a monthly subscription offering. Designed to provide your organisation with signals indicating potential change, each report comes with analysis of the signals and how they might impact your business. Applying some advanced Environmental Scanning process, including the ‘VSTEEP’ model, you can…

Read More >

Marcus Barber invited to attend World Water Week in Stockholm 2007

May 11, 2007

Futurist Marcus Barber has been invited to present at the Stockholm International Water Institute’s prestigious World Water Week conference to be held in Stockholm later this year. His abstract submission ‘Life versus Lifestyle: the emerging clash between consumer demands and water availability’ forms part of the key workshop item of ‘Managing Future Consumer Demands’ which…

Read More >

May Brainnovation Session now open

Apr 26, 2007

The May Brainnovation session is open for bookings. If you’d like to be invited to attend this highly focused, creative and thought provoking session please contact us. We’ll send you an invite and as these sessions are strictly limited to no more than 15 people, it’s ‘first in – best dressed’ for acceptances! You’ll be…

Read More >

Authenticity & the Craft of Brewing Beer

Mar 29, 2007

Every now and again you discover something well ahead of the general public that is worthy of further investigation. That is the key advantage of being a futurist – you get to spend a lot of your time just looking for signals of change. In this case it is the soon to be opened Barleycorn…

Read More >

Strategy and Game Shows

Feb 27, 2007

Marcus Barber joined Brigette Duclos on the Channel 10 program ‘9am with David & Kim’ to discuss strategy and the game show ‘Con-Test’ How do game shows reflect our approach to strategy and what does it mean for the business decisons we make? This will be the subject of an upcoming ‘Ideas Piece’ to appear…

Read More >

Advanced Organisational Strategy (AOS) Events

Jan 24, 2007

Your Advanced Organisational Strategy events coincide with a specific need for your business and lead to excellent outcomes. These events are customed tailored to help you solve an organisational challenge or to answer a key exploratory question for you. The AOS focuses on two main objectives – to create a specific ‘How to’ for solving…

Read More >

Innovation & Counter Intuitiveness

Jan 23, 2007

The idea behind Innovation is to create something new, that has yet to be conceived. A lot of the times that requires Counterintuitive thinking and that can be a very difficult challenge because it needs to break the habits in our thinking styles. For me the essence of being a futurist is the essence of…

Read More >