Australia’s 2020 Future – the Futurist’s report

As preparations continue for the Prime Minister Rudd’s ‘1000 heads’ ideas summit in Canberra in April, a group of Australia’s leading futurists are gathering in Melbourne this weekend for the ‘Australia 2020 Futurists Summit’. The futurists attending the summit work across Australia, in corporate, not for profit and Government agencies in a variety of fields and will look at each of the key areas the Prime minister has flagged as critical themes for development.

Given the gathering will be of a ‘Tell of Futurists’, you’d expect that the group would be ahead of the main game, which of course it will be by about 6 weeks. The aim of the 2020 Futures Summit is to pre-respond to the larger gathering in April and to produce a report that will have quite a pragmatic flavour to it, whilst allowing for deeper consideration of the challenges that lie ahead.

Strategic Futurist Marcus Barber commends the Prime Minister on the initiative whilst cautioning the difficulties of taking too ‘thin’ an approach to a serious consideration of the future: “The willingness to gather a thousand people in Canberra to generate ideas for each themes is a very interesting approach and takes much from the ex British Prime Minister Blair’s forums in the UK. Two of the biggest challenges for the upcoming gathering in Canberra will centre around an effective facilitation process which might require some of the Zing-type data software for it to work quickly at gathering ideas effectively, and for there to be enough depth of discussion and peeling back the layers to ensure any idea has an element of pragmatic value, no matter how left field it might seem initially. In fact the bigger challenge might be in too few ‘out there ideas’ being generated if the process encourages group think. That’d be a difficult hurdle given the number of people and the limited time involved”

The 2020 Futures Summit report will be made available to a select number of media who will be embargoed from releasing it until after the PM’s summit has been completed. “Allowing for the individual perspectives being brought to the tables in Canberra, it is important for people attending the PM’s summit to be as ‘clean from recently influenced bias’ as possible. We are already seeing a flood of activity of press releases and discussion papers pouring into mainstream media which I suspect is in no small part an attempt to shape the type of thinking of the 1000 people who make their way to Canberra” says Marcus Barber

“We want the quality of the depth of thinking from our Summit to be seen as additional to the thinking that emerges in Canberra in April, not an attempt to shape it before hand. The one big advantage we have as futurists is an ability to work with multiple perspectives simultaneously and to look for confirming, disconfirming and alternative perspectives, a luxury that time constraints will probably not be afforded to the Canberra meeting”

Media inquiries regarding the 2020 Futurists Report can be directed to Rebecca Camilleri at August on 9445 0326

Unlocking the promise of ‘teleworking’

Nov 19, 2013

One of the great things about technology (especially of the instantaneous ‘social’ kind) is the ability to attend a conference without leaving your office. Which is a salient point because yesterday I followed a number of the presentations looking at the idea of tele-working or remote workers, and did so by following the tweets of…

Read More >

Keeping your Future, grounded to Reality

Nov 18, 2013

About once a week I get a call from a client or a media group asking if I can tell them what the future will be like. The conversation usually goes something like this – Me: can I ask what you’re trying to discover? Journalist: Oh you know, something really catchy, about how the world…

Read More >

The 2013 Melbourne Cup – a Futurist Decides

Nov 13, 2013

Now before any of you rush out and stick your hard earned on anything I say here, please note that a) I’m answering this because I get asked every year and b) My track record is appalling. Still I’ve put a bit of thought into a near term prediction to see who you might like…

Read More >

Celebration of Hope fundraiser for Brain Cancer

Oct 17, 2013

Tonight I have the privilege of being the MC for Blackwood 8’s Celebration of Hope Gala Ball at the Manningham Function Centre in Doncaster. Blackwood 8 raise funds to find a cure of Brain Cancer and are strong supporters of Dr. Charlie Teoh’s Cure for Life foundation. With a crowd of around 300 it’s going…

Read More >

Marcus Barber’s Presentation from the V21 Digital Conference in Melbourne is available

Oct 2, 2013

‘ve just spent a delightful day learning about digital issues at the v21 Digital Conference at the State Library and my presentation at that conference is now available at the link below. My all too brief summary of presentations is also provided   Sessions have covered Branding, Blogging, case studies, education & health; future of…

Read More >

The ever increasing computing power replacing jobs by the thousands

Sep 23, 2013

When it comes to ‘anti-technology’ thinking, a term often thrown disparagingly at people is ‘Luddite’. Luddites were indeed anti-tech BUT contrary to modern day thinking, they had a particular dislike for technology that would put people out of work. If technology helped keep people employed or created more jobs they were all for it. Which…

Read More >

Australia’s 2013 Election – LNP in a Landslide

Sep 6, 2013

Or is it? …Over the past six years, the mainstream media polls have consistently shown the Liberal Party /National Party Coalition as well ahead of the Australian Labor Party. Those polls turned out to be wrong last time around when Tony Abbott failed to get enough of the vote to defeat Julia Gillard. Or should…

Read More >

Looks like some Soaps kill off more than Germs!

Aug 19, 2013

In my view ALL futures thinking about ‘big issues’ starts with futures thinking about personal issues. The idea that we take for granted the way our lives operate has for millennia been shown to be a high risk assumption. From the food we eat, to where we live, to products we use (and how we…

Read More >

For a Futurist, Focus is a Key Issue

Aug 16, 2013

What you look at, how you look at it and where you find your information are critical elements for developing far more effective strategy.  Futures work is about removing the organisational blinkers to increase awareness of risks and emerging opportunities often through Environmental Scanning (ES).  ES comes in all sorts of guises and the key…

Read More >

Innovation has to start somewhere, but where?

Aug 5, 2013

How do you innovate? Where do you innovate? Why do you innovate? How do I start innovating? These and a truckload of other similar questions are often tied to the idea that innovation is the silver bullet or panacea to mediocrity in organisations. And maybe it is. There’s a whole raft of ways in which…

Read More >