Active TV slowly emerging
A shift is underway in television in Australia and it has nothing to do with digital versus analogue or the pay versus free shifts. Instead we are finally seeing the promise of TV as a medium of engagement. That promise sees a shift from the passive watching of TV (a ‘push’ approach) to the active engagement of TV (a ‘pull’ approach). The initial signs began a few years ago with the rise of voting lines for the ‘so you think you can take two big idol brothers’ TV shows. At that point TV producers began handing control of their shows over to the crowds that watched them, though not completely. The active-ness saw the viewer become physically involved albeit in a small way by getting out of their couches to grab their phones to express their choice of who to keep on the show they were watching. I’m waiting for a similar approach to a murder mystery, but I digress.
The next impetus for the push came less from the TV shows themselves and more from the makers of gaming sets – the Wii being the first dominant model with both Nintendo and X Box following suit. The shift toward using the TV screen in conjunction with a software program saw Wii Fit and similar offerings encourage people to get off the couch and exercise. The difference between this approach and that of the VHS/DVD fitness programs is that a small camera puts the end user ON the screen. The passive, became active and the active then started to engage. And customers across all industries WANT to engage.
Last week the ante was upped again with Junior Masterchef conducting an on screen, real time cooking class. Both my 5 year old and 8 year old ‘wanted to cook’ and I spent a frantic 15 minutes prior to the start of the show collecting ingredients from our supermarket (not the show sponsor). Thankfully the other significant adult in the household is a gun at cooking and took the reins whilst I watched or cleaned up on the run. The active viewer became the engaged viewer and this is the type of shift that TV programs need to make to stay relevant – first hand control of the program over to the audience and then get the audience actively engaged.
A few tips for the producers of Junior Masterchef – next year start the program earlier – it finished too late for most younger kids to either partake or meant a late additional (sweet) meal which was no good. And the online instructions were small and clumsy – that was a layout problem with the page and should have been picked up – make the instructions easy for kids to follow – that wasn’t the case. And for the rest of us the lessons are huge – regardless of your industry work out how to get your potential customers to engage with your products, rather than be passive users.
Or so it may seem. This quarter has seen me interstate facilitating some strategic planning workshops; overseas working with an established Government client, working with CGD, SELLEN, and Hilton Manufacturing among others here in Oz, a couple of weeks holiday down in Tasmania, and also the occasional radio interview looking at the ‘Future of…’. And…
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Read More >Tomorrow morning (Friday the 12th) I’ll be joining Elizabeth Kulas on Disrupt Radio discussing the Future Of Workplaces. There’ll be a particular focus on why most organisations choose to struggle because they rely on outdated models of employee management. A 7.15am kick-off where, in about 7 minutes or so, I’ll try to distill 20 years…
Read More >It’s extremely rare that I post to a specific article and say ‘go read this’, which is what I’m doing today. This article on goal directed intelligence at a micro level is a challenge to read. And I do recommend you read it because it pushes forward our understanding of how our biology and arguably…
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Read More >We’re delighted to announce that Neuro-Psychologist Dr. Kim Hazendonk of Positive Brain has accepted our offer to join our elite speaker’s group. We’re looking forward to bringing her to more groups across Australasia as she discusses effective workplaces, positive mind management, and managing busy lives. If you have a need for an engaging and passionate…
Read More >I flag my bias towards the need for a vastly improved approach to managing staff in the work environments. V A S T L Y improved. I’m still surprised at how clunky, disorganised or naive some senior managers are when it comes to that part of the business that considers ‘people’. And rather than cover…
Read More >An interesting public workshop in Perth in the first week of October introducing a varied group to the Organisational Evolution model. The Org-Ev is the model I developed for the start up of The Australian Strategic Planning Institute in conjunction with Steven Bowman. Given the diversity of the group, there were a number of surprises…
Read More >A note for those of you in Perth that there are just 4 spaces left for the Introduction to the Organisational Evolution Model workshop at Adina Apartments in Perth. The Org Ev model has been designed to enhance Strategic Planning and decision making and this introductory workshop is aimed at those looking to attend the…
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