A Vision for Australian Manufacturing

South East Business Networks, the City of Greater Dandenong’s longest running business development program, is an exceptional avenue for learning about issues to do with Manufacturing. This week they provided one ‘out of the box’ with an excellent presentation by Professor Goran Roos, a worldclass expert on Manufacturing and currently South Australia’s Thinker in Residence. With over 100 people in the room he explained some of the challenges Manufacturers face whilst simultaneously busting a few widely held myths about Australia’s approach to Manufacturing. There’s no doubt that the challenges for many are great and yet amongst them an idea emerged to me regarding Australia’s Manufacturing future. We have an opportunity to make the next decade ‘The Decade of Australian Manufacturing’

This is no Polly-Anna approach. It will require some serious work and more importantly it will require significant shifts in the way Government, Industry and the wider community think about Manufacturing and its role for Australia. All around Australia, and especially in the South East Melbourne area which is justifiably called Australia’s Manufacturng heartland, we have worldclass capability across all facets of ‘making’ – that is in essence what manufacturing means – ‘to make’. From biotechnology, clean room technology, nanotechnology, heavy steel fabrication and more, Australia has the core skills needed.

I sense though the future of manufacturing has a lot less to do with the skills and more about our understanding of how to best utilise those skills. A commitment to making the next ten years the Decade of Australian Manufacturing will see us position what we can do, how we think and what we can make at the fore front of world class manufacturing for many years to come. There is a clear opportunity if we are willing to see the future for what it could be, rather than focusing on what the future once was going to be. Things have changed and our Mannufacturing Future has changed whether we are willing to go there or not. The difference in our attitude will ultimately determine whether our future is more or less agreeable to us

Marcus Barber invited to attend World Water Week in Stockholm 2007

May 11, 2007

Futurist Marcus Barber has been invited to present at the Stockholm International Water Institute’s prestigious World Water Week conference to be held in Stockholm later this year. His abstract submission ‘Life versus Lifestyle: the emerging clash between consumer demands and water availability’ forms part of the key workshop item of ‘Managing Future Consumer Demands’ which…

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May Brainnovation Session now open

Apr 26, 2007

The May Brainnovation session is open for bookings. If you’d like to be invited to attend this highly focused, creative and thought provoking session please contact us. We’ll send you an invite and as these sessions are strictly limited to no more than 15 people, it’s ‘first in – best dressed’ for acceptances! You’ll be…

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Authenticity & the Craft of Brewing Beer

Mar 29, 2007

Every now and again you discover something well ahead of the general public that is worthy of further investigation. That is the key advantage of being a futurist – you get to spend a lot of your time just looking for signals of change. In this case it is the soon to be opened Barleycorn…

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Strategy and Game Shows

Feb 27, 2007

Marcus Barber joined Brigette Duclos on the Channel 10 program ‘9am with David & Kim’ to discuss strategy and the game show ‘Con-Test’ How do game shows reflect our approach to strategy and what does it mean for the business decisons we make? This will be the subject of an upcoming ‘Ideas Piece’ to appear…

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Advanced Organisational Strategy (AOS) Events

Jan 24, 2007

Your Advanced Organisational Strategy events coincide with a specific need for your business and lead to excellent outcomes. These events are customed tailored to help you solve an organisational challenge or to answer a key exploratory question for you. The AOS focuses on two main objectives – to create a specific ‘How to’ for solving…

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Innovation & Counter Intuitiveness

Jan 23, 2007

The idea behind Innovation is to create something new, that has yet to be conceived. A lot of the times that requires Counterintuitive thinking and that can be a very difficult challenge because it needs to break the habits in our thinking styles. For me the essence of being a futurist is the essence of…

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