A Fork in the Road for the National Party

Life is full of interesting and not so interesting choices. Some seemingly mundane or innocuous choices turn out to be life makers (and breakers). Occasionally the noisy intensive choices turn out to be little more than a passing zephyr carrying dust. The National Party in Australia have just been presented with a ‘Fork in The Road’ moment. Tony Windsor’s decision to run in the Seat of New England against the incumbent National Leader Barnaby Joyce. The ‘Fork’ looks like this:

Should the National Party

a) Invest significant party resources trying save the Deputy Prime Minister from losing his seat? or

b) Provide the resources across all party members to maximise their chances of winning their own seats?

The Nationals will be unable to do both. Tony Windsor, the previous member for the seat retired due to health issues, which have from all accounts, now been put on a stable platform. To say he was popular in the seat is reasonable given that his first preference votes across the previous Federal Elections in 2004, 2007 and 2010 were +57%; +61% and +61%. Which means Tony Windsor has pulling power within his home electorate. He also has pulling power outside the electorate.

And here’s why the Fork in the Road is such a sharp one. It is likely that Tony Windsor will garner significant funding and campaign support from way beyond his electorate. His social media and local support will be high. If the National Party believe that a standard local campaign will be enough to get the Deputy PM over the line against Tony Windsor, they’d be deluding themselves. They know it. BUT, if they choose to focus on a ‘Save the Barnaby’ approach they will need to divert already stretched resources from OTHER electorate campaigns. In other words, run the risk of under-campaigning in a number of National held seats to save one seat.

I’d suggest it will be a pretty nervous time in the National Party right now. There will be a list of seats which the National Party will target for ‘minimal support’. To do so risks raising the ire of a strong and proud Agricultural sector support base who may just go with a protest vote on a seat by seat basis if the locals get a clue that they’re being taken for granted. I’d doubt any protest vote would be big enough to unseat too many National MP’s, but it may well be big enough to continue to undermine the funding support given to the Natonal Party through the electoral laws that pay per vote received above the 3% level.

The National’s Fork in the Road has them weighing up trying to save their Deputy PM or supporting the rest of their elected members. A continued dwindling of votes sees their funding base for the future eroded further and could well see them fall further, quicker. Do they sacrifice the Deputy PM to save their future? Fork in the Road

2013 Trends – fair or fantasy?

Dec 4, 2012

Over at The Australian Strategic Planning Institute an observation has been made about the so called Top Ten Trends for 2013 and whether, with deeper consideration, the trends suggested deserve their place as new, or emerging or whether in fact, by relying upon them you might be chasing a ship that has long since sailed.…

Read More >

Open, Closed, Free or Fare?

Dec 2, 2012

Creative Commons is an approach that attempts to ensure that information in its various forms, can be shared by others for free. That is my take on it at least. And over time we’ve seen some major organisations shape the idea of ‘free’ to ‘free with conditions’ and ‘free for a fee’. The last one…

Read More >

The Energy challenge & rising prices

Nov 21, 2012

Some topics are too big to cover in a few minutes on radio. In this brief snapshot, the ABC Darwin’s Vicki Kerrigan and I chat about energy costs, causes and the future ahead for places like Darwin   You can download the media file here: Marcus Barber Future of Energy

Read More >

Cities of the Future: a view from Perth

Nov 19, 2012

What does a City tell you of itself, by how it shows itself? There’s much to be learnt by noting the small yet ‘obvious’ signs of life in any city you visit, that reveal to a certain extent, it’s ‘true self’. I’ll mention a few cities here but will focus on my most recent visit…

Read More >

The Melbourne Cup and a Futurist’s view

Nov 4, 2012

Okay the time has come again where people ask me, as a professional futurist, for my tips for the Melbourne Cup. As always I advise them that my area of expertise does not reside with horse racing so really, I have as much chance as anyone and their own system, of selecting a winner. That…

Read More >

Make your own teeth? Should parents have a ‘licence to parent’? and more on ABC Darwin

Oct 31, 2012

ABC Darwin’s Vicki Kerrigan and I chat about the future of dentistry – is it possible to grow you own teeth? Are dentist visits going to become a thing of the past? And in the second of today’s updates, we also chatted about the Future of Parenting – is it time that you needed a…

Read More >

Time to combine Life Cycle design & penalties for environmental waste to solve a ballooning problem

Oct 21, 2012

Organisations like CleanUp Australia and Take3.org have (along with many others) taken a leading role at identifying and removing waste that has entered our environment. Their efforts are fantastic yet have one clear problem – they rely on volunteers to clean up the mess of others, after the fact – it’s a ‘playing catch-up’ strategy.…

Read More >

Selective Consumption and the Retail sector

Oct 13, 2012

The Retail sector in Australia is slowing coming to grips with the fact that for the past 50 years, they’ve had a captured market and enormous profit margins. and that now, the times have changed. Whilst many point to the internet as a cause of their woes, others are pointing out the apparent high cost…

Read More >

Strategic Agility and the Art of Paying Attention

Sep 24, 2012

he many people who’ve been through one of The Australian Strategic Planning Institute’s workshops over the past six years, will know how much emphasis is placed on the need to pay attention to things going on around you. In particular as part of the idea of tracking your progress toward your desired future (your Vision).…

Read More >

How to Build an Effective Twitter Group

Sep 18, 2012

As a Futurist I’m often asked what I think about certain social media tools (and most technology for that matter). My answer is always aligned to the thought that ‘if the technology is working for you, and not against you, it’s probably a good thing. Here then are my thoughts about building up a useful…

Read More >