A Fork in the Road for the National Party

Life is full of interesting and not so interesting choices. Some seemingly mundane or innocuous choices turn out to be life makers (and breakers). Occasionally the noisy intensive choices turn out to be little more than a passing zephyr carrying dust. The National Party in Australia have just been presented with a ‘Fork in The Road’ moment. Tony Windsor’s decision to run in the Seat of New England against the incumbent National Leader Barnaby Joyce. The ‘Fork’ looks like this:

Should the National Party

a) Invest significant party resources trying save the Deputy Prime Minister from losing his seat? or

b) Provide the resources across all party members to maximise their chances of winning their own seats?

The Nationals will be unable to do both. Tony Windsor, the previous member for the seat retired due to health issues, which have from all accounts, now been put on a stable platform. To say he was popular in the seat is reasonable given that his first preference votes across the previous Federal Elections in 2004, 2007 and 2010 were +57%; +61% and +61%. Which means Tony Windsor has pulling power within his home electorate. He also has pulling power outside the electorate.

And here’s why the Fork in the Road is such a sharp one. It is likely that Tony Windsor will garner significant funding and campaign support from way beyond his electorate. His social media and local support will be high. If the National Party believe that a standard local campaign will be enough to get the Deputy PM over the line against Tony Windsor, they’d be deluding themselves. They know it. BUT, if they choose to focus on a ‘Save the Barnaby’ approach they will need to divert already stretched resources from OTHER electorate campaigns. In other words, run the risk of under-campaigning in a number of National held seats to save one seat.

I’d suggest it will be a pretty nervous time in the National Party right now. There will be a list of seats which the National Party will target for ‘minimal support’. To do so risks raising the ire of a strong and proud Agricultural sector support base who may just go with a protest vote on a seat by seat basis if the locals get a clue that they’re being taken for granted. I’d doubt any protest vote would be big enough to unseat too many National MP’s, but it may well be big enough to continue to undermine the funding support given to the Natonal Party through the electoral laws that pay per vote received above the 3% level.

The National’s Fork in the Road has them weighing up trying to save their Deputy PM or supporting the rest of their elected members. A continued dwindling of votes sees their funding base for the future eroded further and could well see them fall further, quicker. Do they sacrifice the Deputy PM to save their future? Fork in the Road

Things I Should Have Said But Didn’t

Jun 17, 2014

Sometimes when we have the chance to say something, we don’t. About two years ago one of my uncles died and I should have spoken at his funeral. This personal post is what I should have said to the public gallery that attended ‘Hi everyone. I’m Marcus and Jim was one of my three uncles.…

Read More >

The Loud Secret: Underestimating your Internal Skill Sets

Jun 12, 2014

I’ve just posted a quick overview on LinkedIn called The ‘Loud Secret’ – Underestimating your internal skill sets which you can find at the link below   The ‘Loud Secret’: Underestimating Your Internal Skill sets. If you have any troubles accessing the story let me know and I’ll see what I can do

Read More >

Queues – coming to an Emergency Department near you

May 1, 2014

Health Care costs in Australia are rising and are likely to continue doing so as our population both grows and ages. Which means attempts to address this issue are warranted. Equally warranted is an assessment of the impacts for addressing or ignoring the issue. If, as has been mooted, the Australian Government introduces an $8…

Read More >

Towards the one step replacement of damaged DNA & promise of living forever

Apr 12, 2014

We’ve been getting far more effective at understanding the way our brains work especially as they relate to the idea of ‘mind’. Simply, the idea that we make decisions based on our conscious understanding, appears limited at best and highly flawed at worst. And now, the step towards longevity, perhaps even the fountain of youth,…

Read More >

The next great space age – inside the human brain

Mar 18, 2014

n a recent piece in the New York Times, Thomas L Freidman’s article ‘If I had a hammer’ discussed the new book by Erik Brynjolfsson & Andrew McAfee’s new book ‘The Second Machine Age’ and the development of computing power now making even complex employment positions redundant. Whereas in the first machine age, human muscle…

Read More >

Jobs of the future – some advice for parents

Mar 17, 2014

I was interviewed for this article earlier last year and now it seems it has more currency than ever, so I’m reposting the link here. As a parent, what steps can you take to ensure   your kids are well placed for a fulfilling career? This article offers some thoughts

Read More >

When Organisational Visions are Statements of Delusion

Mar 2, 2014

For over a decade I worked with organisations in for profit, not for profit and government sectors. I’ve advised organisations in Europe, North America, Asia and beyond. Some organisations have been multi nationals, long standing, privately owned, publicly held, socially aware, profit focused and more. I’ve managed million dollar portfolios and client accounts of just…

Read More >

Robotics, Ageing, and Employment – where are we and what’s next?

Feb 27, 2014

The link to the article below will take you to an overview of how robotic design is developing towards a more ‘natural’ form of human movement. To a larger extent, this is part of the normalisation process so that those of us exposed to robotics can be more accepting of their presence. This is indeed…

Read More >

What type of Homework should kids be doing?

Feb 16, 2014

Occasionally I see a post that leads me to slap my forehead with the sheer simplicity of its brilliance. The post in the link below discusses the idea of homework for kids and I flag that I’m on the School Council of my kid’s Primary School, where this discussion runs rampant.   The research we…

Read More >

Environmental Factors and the Future Consumer

Jan 22, 2014

I’m part way through a small research piece for an FMCG company that is interested in exploring the future consumer and what kind of environmental factors might influence their purchasing decisions. Interestingly enough toward the end of last year I had three FMCG firms approach me about a similar challenge, so ‘Future Consumers’ must be…

Read More >