2013 will be the International Year of Crowdsourcing
I’ve been thinking long and hard about what to call 2013. After saying 2011 would need to be the International Year of Resilience (much still needed) and 2012 the International Year of Problem Solving I’m thinking now that Crowdsourcing (the idea of seeking assistance beyond your own capabilities from the ‘crowd’ often through social media) has reached a critical mass and that means we can expect it to become a normal event across 2013. Here’s some examples to support my thinking:
Crowdsourcing is extending from niche hobby farm status to mainstream. The people movements like AVAAZ; MoveOn; GetUp! and 350.org are clear examples of mass movements of crowds in action. They have emerged to by-pass the political barriers that are preventing much needed positive action on a whole range of issues that many feel are beholden to selective special interest groups. The ‘Get Kony’ and Occupy WallStreet were other fine examples of a mass movement leveraging social media technologies around a particular issue, even if end-goal ‘success’ might not always be achieved.
And it’s not just social initiatives. Harvard University recently leveraged a gaming community and crowdsourced an answer to an HIV enzyme that had been troubling them for over a decade. The FoldIt community arrived at their answer in just three weeks! Other initiaives now look to diagnosing Malarial infections (UCLA) and private offerings such as ‘Cure Together’ seek to solve all sorts of chronic diseases. The barriers overcome are lack of research funding, entrenched approaches to solution seeking or bias toward models of cure.
And the funding of new business start up and ideas through the likes of KickStarter and GrowVC are showing that serious investment dollars can be generated by simply asking the ‘Crowd’ for help. The barriers here are heavy handed approaches for funding of the mainstream banking sector who’ve lost touch with the fact that in the years gone by (looong gone?), banks were Innovation partners in businesses and broader society, not usury takers which many seem to have fallen into becoming.
As acceptance of this approach improves its practise and societies’ willingness to engage in it, expect rapid uptake in a whole array of areas (see below).
So I herein declare 2013 to be the International Year of Crowdsourcing! Some key areas for Crowdsourcing will be Medical cures AND medical provision; bespoke pharmacy (legal and not); Tourism and bespoke holidays; Food production & Distribution; and one with ‘game changing’ status’ – Logistics, especially if (as I predicted in the 2004 National Geographic Channel’s TV series ‘Future Matters’) 3D printing goes mainstream. Other areas seem more obvious with the Massive Open Online Courses (MOOCs) started by the likes of Stephen Downes around five years ago (and finally on the radar of more mainstream Universities over 2012), expect the push toward Crowdsourcing of Education to continue to shape both content creation and service delivery.
Don’t say you weren’t tipped!
It is a tad unfortunate that in the past couple of weeks I’ve had to experience the way in which one of the players in the car insurance industry treats its customers. I haven’t lost a single demerit point since well into last century and consider myself a pretty safe driver. So a couple of…
Read More >Marcus Barber has teamed up with Marketing expert Tod O’Reilly to write ‘Recession Proof Marketing – how to survive and thrive in a recession’. The book is due for completion by the end of March, 2009 and pre orders are now being taken for advance copies Tod was the account manager for both the David…
Read More >At the Long Now group run by Stewart Brand, they have regular guest speakers on a whole range of topics. Recently they had Russian Dmitry Orlov who discussed what happened in Russia during the economic crisis in the early 1990’s and what people around the world might need to do to prepare for the current…
Read More >This is Part one with Part two (looking at who will probably better off at this time next year) to come shortly. If you are in a position to sharpen your thinking, catch a breath or use some time to improve your understanding of the ways in which we create our societies, then I have…
Read More >What’s emerging for 2009? What might shape the near term future, what can we do about it and what are some of the indicators suggesting change or otherwise? Strategic Futurist Marcus Barber joined Raphael Epstein and co-host Denise Scott, as part of the panel to answer the questions on the 774 ABC’s conversation hour today……
Read More >Yes you read right – thinking ahead I’m anticipating an amazing 2008. Happy new year to all for when it happens (depending on the calendar you subscribe to) and I look forward to some fun, challenges, stresses and enjoyment for the year ahead. Marcus Barber 🙂 PS – Hope 2007 was a good one
Read More >The Advanced one day Strategic Planning Workshop in Sydney on the 11th of December at Rydges World Square is now fully booked For inquiries about the next series of dates for the 2009 series, keep an eye out on The Australian Strategic Planning Institute website at www.taspi.com.au or contact us via email here
Read More >Every now and again what sounds like a really good idea turns out to be less beneficial than what was hoped for. There’s lots of talk right now about technology solutions and ways in which societies can change the way they use water – there’s conferences and ‘talkfests’ a plenty featuring many of the industry…
Read More >The second annual fund raiser was held in late October and attended by almost 300 people. Marcus Barber offers a brief update: The Blackwood 8 commitee put together a great fund raiser on behalf of the Ludwig Institute for Cancer Research in Melbourne. With a delightful crowd warm up by Greg Champion of the ‘Coodabeen…
Read More >The slides used as part of Marcus Barber’s key note address to the Regional Produce Summit are now available via the link below Held at the Wangaratta Gateway Motel (and the first conference event staged in its very impressively redsigned function room) the conference brought together a range of speakers to discuss culinary tourism,…
Read More >