2009 – a year for Playing ‘Catch-Up’ (Part 1)
This is Part one with Part two (looking at who will probably better off at this time next year) to come shortly. If you are in a position to sharpen your thinking, catch a breath or use some time to improve your understanding of the ways in which we create our societies, then I have a three items to recommend to you for this year – two books and one search engine option. The books offer additional ways to the consider some of the scientific research we hear about (without being too ‘jargon’ laden) and the search engine is arguably one of the best pieces of technology I’ve seen for quite some time.
First up the books which I’d recommend you include in your 2009 reading priorities.
John Grant’s ‘Corrupted Science: Fraud, Ideology and Politics in Science’ was published in 2007 by ‘Facts, Figures and Fun’ and may not have made it into your basket for holiday time. Don’t miss it. If you’d benefit from understanding the way in which science is used to support dubious political and personal positions, with great case studies and blatant ‘lies’ in science, then you ought to read this book. It’ll certainly improve your ‘BS Detector’ when the next piece of psuedo science is thrown at you to support an less than supportable case.
‘The Carbon Age’ by Eric Roston is the next book, published late last year by Walker & Company it is a wonderous look at the atom that is ‘Carbon’, its various forms in combination with other atoms, how we manipulate it and what The Carbon Age really means for us as a species. A bit more science heavy than Corrupted Science, Roston poses the position that Carbon Dioxide greenhouse gases and the like that are top of mind and highly reported at the moment are natural events that circulate carbon in various forms as part of an earthly cycle but that we have added the breakdown of the carbon atom such that we now threaten life as we know it. It is a scary proposition and one that forces a need for action, not complacency in terms of addressing the way we are adding to the speed and size of the cycle. The book falls a bit flat towards the end before picking up again and by then you should have a greatly enhanced understanding of what we are really talking about when we talk the age of Carbon.
Finally I’d like to recommend a Search Engine tool called Searchme.com that could well be the shape of search engines in the future. If you’ve read my writings over the years you’ll know even as a futurist I am a technology sceptic, having seen and read more claims about innovations in technology that I can recall. You’ll also know that I am a pragmatist and am fully supportive of any technology that can really improve the things we do. This search engine presents you with a visual view of the front page of websites that contain the subject you’ve entered into the search bar. You can then simply scroll past each page quickly reading the headlines before skipping on to the one you want or trying again – just like reading a magazine. I’m a huge fan of Google and as the new search engine builds, suspect I’ll be using Google less and www.Searchme.com a lot more and if you have a preference for viewing images rather than reading lots of text (as traditional search engines present things to you), then this new beta format is one of the game changing ideas.
It is a tad unfortunate that in the past couple of weeks I’ve had to experience the way in which one of the players in the car insurance industry treats its customers. I haven’t lost a single demerit point since well into last century and consider myself a pretty safe driver. So a couple of…
Read More >Marcus Barber has teamed up with Marketing expert Tod O’Reilly to write ‘Recession Proof Marketing – how to survive and thrive in a recession’. The book is due for completion by the end of March, 2009 and pre orders are now being taken for advance copies Tod was the account manager for both the David…
Read More >At the Long Now group run by Stewart Brand, they have regular guest speakers on a whole range of topics. Recently they had Russian Dmitry Orlov who discussed what happened in Russia during the economic crisis in the early 1990’s and what people around the world might need to do to prepare for the current…
Read More >This is Part one with Part two (looking at who will probably better off at this time next year) to come shortly. If you are in a position to sharpen your thinking, catch a breath or use some time to improve your understanding of the ways in which we create our societies, then I have…
Read More >What’s emerging for 2009? What might shape the near term future, what can we do about it and what are some of the indicators suggesting change or otherwise? Strategic Futurist Marcus Barber joined Raphael Epstein and co-host Denise Scott, as part of the panel to answer the questions on the 774 ABC’s conversation hour today……
Read More >Yes you read right – thinking ahead I’m anticipating an amazing 2008. Happy new year to all for when it happens (depending on the calendar you subscribe to) and I look forward to some fun, challenges, stresses and enjoyment for the year ahead. Marcus Barber 🙂 PS – Hope 2007 was a good one
Read More >The Advanced one day Strategic Planning Workshop in Sydney on the 11th of December at Rydges World Square is now fully booked For inquiries about the next series of dates for the 2009 series, keep an eye out on The Australian Strategic Planning Institute website at www.taspi.com.au or contact us via email here
Read More >Every now and again what sounds like a really good idea turns out to be less beneficial than what was hoped for. There’s lots of talk right now about technology solutions and ways in which societies can change the way they use water – there’s conferences and ‘talkfests’ a plenty featuring many of the industry…
Read More >The second annual fund raiser was held in late October and attended by almost 300 people. Marcus Barber offers a brief update: The Blackwood 8 commitee put together a great fund raiser on behalf of the Ludwig Institute for Cancer Research in Melbourne. With a delightful crowd warm up by Greg Champion of the ‘Coodabeen…
Read More >The slides used as part of Marcus Barber’s key note address to the Regional Produce Summit are now available via the link below Held at the Wangaratta Gateway Motel (and the first conference event staged in its very impressively redsigned function room) the conference brought together a range of speakers to discuss culinary tourism,…
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