Strategic Futurists; Value Systems Specialists

Events

Recession Proof Marketing - how to survive and thrive in a recession

Monday 2 March 2009

Marcus Barber has teamed up with Marketing expert Tod O'Reilly to write 'Recession Proof Marketing - how to survive and thrive in a recession'. The book is due for completion by the end of March, 2009 and pre orders are now being taken for advance copies Tod was the account manager for both the David Jones and Myer campaigns that put Jennifer Hawkins and Megan Gale into the hearts and minds of almost every Australian household, and is arguably one of Australia's sharpest minds in the area of retail marketing.

Marcus Barber is better known as Australia's leading Strategic Futurist and what is not as well known is that he is also one of the top ranked Marketing professionals on the global marketing forum at MarketingProfs.com.  Marcus and Tod provide their insights into the issues of marketing during a recession and how to maximise the potential to both survive and thrive during harsher economic times.  The book is fast paced and pragmatic, lighter on the theory and more focused on the actions you can take to survive and thrive during a recession.

You can request an advanced order of the book by emailing your request here


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Events

Asia on the Rise - why Australia's Neighbours Will Leave us Behind
Wednesday 31 October 2018
The Asian Productivity Organisation has shifted gears from being a centre for member countries to talk about productivity, to one that now wants to upskills its member countries. We've just completed the first chunk of helping National Productivity secretariats to ready their staff for a more proactive, future facing approach to their Country's development
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10 years on from the Australia 2020 Futurists Summit
Friday 19 October 2018
The question is, 'how does the thinking inside this document stack up?' Turns out, pretty good. What we spotted and what problems we said we'd have to watch out for, are just about spot on
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BBC Article on the Future of work and the likely skills needed
Monday 15 October 2018
it’s OK not to know your career path when you leave university – sometimes that won’t emerge until much later down the track,” Barber says. “We should remind kids that the pathway they select to start off with is unlikely to be their final pathway,
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