Strategic Futurists; Value Systems Specialists

Events

Recession Proof Marketing - how to survive and thrive in a recession

Monday 2 March 2009

Marcus Barber has teamed up with Marketing expert Tod O'Reilly to write 'Recession Proof Marketing - how to survive and thrive in a recession'. The book is due for completion by the end of March, 2009 and pre orders are now being taken for advance copies Tod was the account manager for both the David Jones and Myer campaigns that put Jennifer Hawkins and Megan Gale into the hearts and minds of almost every Australian household, and is arguably one of Australia's sharpest minds in the area of retail marketing.

Marcus Barber is better known as Australia's leading Strategic Futurist and what is not as well known is that he is also one of the top ranked Marketing professionals on the global marketing forum at MarketingProfs.com.  Marcus and Tod provide their insights into the issues of marketing during a recession and how to maximise the potential to both survive and thrive during harsher economic times.  The book is fast paced and pragmatic, lighter on the theory and more focused on the actions you can take to survive and thrive during a recession.

You can request an advanced order of the book by emailing your request here


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Events

2019 The International Year of the Cooperative
Monday 31 December 2018
Every year I aim to identify what I think a major focus of the upcoming year will be and in that light I'm declaring 2019 the International Year of the Cooperative. I'm prompted by a multitude of signals that my daily research has uncovered, many of which will be familiar to you -
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Can the United States Survive the Childish Tantrums of an Incompetent President?
Monday 24 December 2018
Here we are with the last posting of the year looking at the potential for wide ranging strategy for a country like the United States. Arguably the United States is undergoing its own version of #Brexit though without the vote of the people. Instead the dictatorial nature of what I see as an incompetent strategic leader is unilaterally withdrawing the USA from its long standing and beneficial partnerships with the rest of the world.
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When will the next Federal Election be held in Australia?
Tuesday 4 December 2018
I'm reluctant to make predictions but am getting a few calls so: My tip is on a March 2019 election - the 9th or 16th
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