Strategic Futurists; Value Systems Specialists


Recession Proof Marketing - how to survive and thrive in a recession

Monday 2 March 2009

Marcus Barber has teamed up with Marketing expert Tod O'Reilly to write 'Recession Proof Marketing - how to survive and thrive in a recession'. The book is due for completion by the end of March, 2009 and pre orders are now being taken for advance copies Tod was the account manager for both the David Jones and Myer campaigns that put Jennifer Hawkins and Megan Gale into the hearts and minds of almost every Australian household, and is arguably one of Australia's sharpest minds in the area of retail marketing.

Marcus Barber is better known as Australia's leading Strategic Futurist and what is not as well known is that he is also one of the top ranked Marketing professionals on the global marketing forum at  Marcus and Tod provide their insights into the issues of marketing during a recession and how to maximise the potential to both survive and thrive during harsher economic times.  The book is fast paced and pragmatic, lighter on the theory and more focused on the actions you can take to survive and thrive during a recession.

You can request an advanced order of the book by emailing your request here

See more events...

Keep informed - Sign up

Look ahead for your business - sign up for your exclusive updates.

email address


Using Foresight Thinking to Enhance the Productivity of Nations
Friday 9 March 2018
As Nations look to develop their understanding of Productivity and more effective planning, National Productivity Councils are often the first point of call for Governments looking for ideas. The Asia Productivity Organisation has been running since 1961 helping its member countries develop more effective approaches. I've just spent a week in Tokyo helping a group of them think about the future
The 2nd Order Effect of a CryptoCurrency Collapse
Tuesday 6 February 2018
Recently there was a purging, a market correction, a balancing of portfolios, call it what you like, but #Cryptocurrency like #Bitcoin & Ethereum got smashed, losing huge % of perceived value in a little more than a day. And now, two weeks or so later, the mainstream stock market is following suit. The 'Why' is to me, pretty obvious -
Time to Save our Ocean Health
Tuesday 16 January 2018
Creating the Future you want may well require you to Think Smaller, not Bigger. Or at least think More Focused. Here's a look Strategic Planning through an idea of Re-oxygenating the Oceans