Strategic Futurists; Value Systems Specialists

Events

Recession Proof Marketing - how to survive and thrive in a recession

Monday 2 March 2009

Marcus Barber has teamed up with Marketing expert Tod O'Reilly to write 'Recession Proof Marketing - how to survive and thrive in a recession'. The book is due for completion by the end of March, 2009 and pre orders are now being taken for advance copies Tod was the account manager for both the David Jones and Myer campaigns that put Jennifer Hawkins and Megan Gale into the hearts and minds of almost every Australian household, and is arguably one of Australia's sharpest minds in the area of retail marketing.

Marcus Barber is better known as Australia's leading Strategic Futurist and what is not as well known is that he is also one of the top ranked Marketing professionals on the global marketing forum at MarketingProfs.com.  Marcus and Tod provide their insights into the issues of marketing during a recession and how to maximise the potential to both survive and thrive during harsher economic times.  The book is fast paced and pragmatic, lighter on the theory and more focused on the actions you can take to survive and thrive during a recession.

You can request an advanced order of the book by emailing your request here


See more events...

Keep informed - Sign up

Look ahead for your business - sign up for your exclusive updates.
name

email address

Events

High Risk Play for Australian Retailers Opening in a Covid19 Constrained Environment
Tuesday 12 October 2021
Interesting emerging dynamic about to land on the shop fronts of Australian retailers that pose serious risks to their staff. And few retailers are ready
Read more...
How Main Stream Media Fomented the Latest Victorian #Covid19 Outbreak
Friday 1 October 2021
There's a lot not to like about the latest spike in Victoria's #Covid19 numbers. And the most culpable are mainstream media companies who created the social response
Read more...
Why Climate Change Intervention is WAY Easier than We Think
Wednesday 8 September 2021
For those of you that follow me on other platforms, you'll have seen, heard or read some of my thoughts on the lab grown proteins from firms like #ImpossibleFoods or #BeyondMeat.
Read more...