Strategic Futurists; Value Systems Specialists

Events

Recession Proof Marketing - how to survive and thrive in a recession

Monday 2 March 2009

Marcus Barber has teamed up with Marketing expert Tod O'Reilly to write 'Recession Proof Marketing - how to survive and thrive in a recession'. The book is due for completion by the end of March, 2009 and pre orders are now being taken for advance copies Tod was the account manager for both the David Jones and Myer campaigns that put Jennifer Hawkins and Megan Gale into the hearts and minds of almost every Australian household, and is arguably one of Australia's sharpest minds in the area of retail marketing.

Marcus Barber is better known as Australia's leading Strategic Futurist and what is not as well known is that he is also one of the top ranked Marketing professionals on the global marketing forum at MarketingProfs.com.  Marcus and Tod provide their insights into the issues of marketing during a recession and how to maximise the potential to both survive and thrive during harsher economic times.  The book is fast paced and pragmatic, lighter on the theory and more focused on the actions you can take to survive and thrive during a recession.

You can request an advanced order of the book by emailing your request here


See more events...

Keep informed - Sign up

Look ahead for your business - sign up for your exclusive updates.
name

email address

Events

Towards an Advanced Society - the Paradox of Development
Tuesday 30 May 2017
In 2010 I wrote a paper, the summary of which included an assessment of the emerging challenges facing many societies around the world, simply that multinationals failing to pay sufficient dues to enable a society to develop, will see a backlash from which they may not recover. That time is upon us
Read more...
New Australian Food Labeling Laws Finally Make it to Market
Wednesday 3 May 2017
Some of you may have noticed Federal Government advertising for the Food Labeling Laws. What few people will know is that the model being put out there is pretty much the EXACT model I proposed back in the year 2000. Which just goes to show that to predict the future, sometimes all you have to do is wait. Well not quite but
Read more...
No, all is NOT Lost!
Monday 27 February 2017
It's been a significantly busy couple of months looking at how Industries and Government Agencies are preparing for change. The Companies versus Climate Change conference in Fort Lauderdale, Florida in November/December, and a meeting with the Political Science Department at the University of Hawaii (Manoa) in January show that positive action is happening, despite some of the headlines
Read more...