Strategic Futurists; Value Systems Specialists


The Continued Rise of 'Enoughness'

Sunday 15 July 2012

I came up with the term Enoughness in late 2008, and early 2009 as a result of some research I was assessing looking at emerging consumer behaviour. The manufacturing companies I presented to at the South East Business Networks session on Managing a Diverse Workplace discovered, Enoughness was a very different approach to the idea of consuming. In recent times in parts around the world there's been discussion about Enoughness and some of the ideas put forward are not supported by the research I conducted.

To ensure we're on the same page, then, and not confuse what Enoughness is, I've just put together an overview of how I came up with the label, what prompted it and what Enoughness is, and is not.  You can download the 5 page PDF here. If you have any questions about the research or methodology, feelf ree to send them through and I'll answer as best as I can

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