Strategic Futurists; Value Systems Specialists

Events

The Continued Rise of 'Enoughness'

Sunday 15 July 2012

I came up with the term Enoughness in late 2008, and early 2009 as a result of some research I was assessing looking at emerging consumer behaviour. The manufacturing companies I presented to at the South East Business Networks session on Managing a Diverse Workplace discovered, Enoughness was a very different approach to the idea of consuming. In recent times in parts around the world there's been discussion about Enoughness and some of the ideas put forward are not supported by the research I conducted.

To ensure we're on the same page, then, and not confuse what Enoughness is, I've just put together an overview of how I came up with the label, what prompted it and what Enoughness is, and is not.  You can download the 5 page PDF here. If you have any questions about the research or methodology, feelf ree to send them through and I'll answer as best as I can


See more events...

Keep informed - Sign up

Look ahead for your business - sign up for your exclusive updates.
name

email address

Events

When it comes to decision making 'Bias' can be friend or foe
Sunday 20 May 2018
McKinsey's interview with Richard Thaler on 'debiasing the corporation' is a really good one. I've spent the best part of two decades trying to help organisations unpack their biases through the use of foresight. I recommend this article to you
Read more...
Disaster Ahead for the People of Ipswich
Monday 23 April 2018
As the Ipswich Council has determined that recycling schemes are too expensive and indicates it will end collections, the question is 'what happens next'? If result of the explosion in Tip fees by Councils around Australia is anything to go by, what happens next will not be good
Read more...
Using Foresight Thinking to Enhance the Productivity of Nations
Friday 9 March 2018
As Nations look to develop their understanding of Productivity and more effective planning, National Productivity Councils are often the first point of call for Governments looking for ideas. The Asia Productivity Organisation has been running since 1961 helping its member countries develop more effective approaches. I've just spent a week in Tokyo helping a group of them think about the future
Read more...