From Foresight Foreplay to Corporate Consummation
At the AustForesight 2007 Conference, Strategic Futurist Marcus Barber and fellow Futurist Steve Tighe presented their take on what is required to enable futurists to be seen as more relevant to the Corporate world. Drawing on their shared experience as facilitator and client, they detailed the journey of foresight and futures across the past 50 years and posed the question ‘where’s Wally? – why is it that of the three children put up for adoption in the 1950’s: ‘Strategy’; ‘Marketing’; and ‘Foresight’, foresight remains the ‘ugly sibling’? Their presentation
‘From Foresight Foreplay to Corporate Consummation’ borrowed well known book titles and showed what it means for foresight practitioners to become more relevant and more in demand from the corporate world. In essence futurists were encouraged to less thinking about the future and less talking about the future and put themselves in a position to be thumped, bumped and jumped’ by their clients. A copy of their presentation can be found here
Sometimes when you look at enough assorted pieces of information a clear pattern emerges. In a previous role I was tasked with looking at the Future of Education, a topic I delved deeply into for almost 3 years. And in 2003 in a piece titled ‘The Future of Commercial Education’ I predicted that by 2015,…
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Read More >At almost every stage in a shift in the way societies and organisations operate, there comes a period of extreme ‘unsettled-ness’. This period may show itself in the form of the doldrums (where things seem unusually calm but nothing seems to be happening) or in busyness (where there’s lots of activity but nothing seems to…
Read More >Sometimes when we have the chance to say something, we don’t. About two years ago one of my uncles died and I should have spoken at his funeral. This personal post is what I should have said to the public gallery that attended ‘Hi everyone. I’m Marcus and Jim was one of my three uncles.…
Read More >I’ve just posted a quick overview on LinkedIn called The ‘Loud Secret’ – Underestimating your internal skill sets which you can find at the link below The ‘Loud Secret’: Underestimating Your Internal Skill sets. If you have any troubles accessing the story let me know and I’ll see what I can do
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