Thinking outside the cloud - a new tourism angle for Queensland
Thursday 18 February 2010
Queensland is one state that leverages its weather to the hilt - and the fact is the 'Sunshine State' earns its reputation. The odd thing is that in the past week I've spent in the Gold Coast experiencing the warm, humid and often wet weather it has occured to me that Queensland might be missing a massive tourism angle.
And that angle is 'rain'. Now this might seem a little bit out of the box and, given that parts of Queensland has started to experience lots of rain at a time when some of its core target market for tourism have been experiening 'none', perhaps its time that the Sunshine State started to embrace the abundant rainfall as a reason why people in Melbourne or Adelaide should come to Queensland for a holiday.
'Experience Rain and make a real holiday of it'. Hey, its just an idea and perhaps the Sunshine State could benefit from thinking outside the clouds!
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Monday 27 February 2017
It's been a significantly busy couple of months looking at how Industries and Government Agencies are preparing for change. The Companies versus Climate Change conference in Fort Lauderdale, Florida in November/December, and a meeting with the Political Science Department at the University of Hawaii (Manoa) in January show that positive action is happening, despite some of the headlines
Saturday 31 December 2016
Many of you know that each year I make an observation about what I think the year will bring. The track record suggests I'm usually a couple of years ahead of the curve. With that said I'm calling 2017
Monday 12 December 2016
In Ft. Lauderdale USA I recently attending a delightful provocatively named 'Companies Versus Climate Change' conference. And the message is clear - companies, BIG well known companies are tackling the issues of climate change, sustainability and their carbon footprints and both making and saving VAST sums of dollars. The simple take away message from the presentations over the three days could not have been more explicit - tackling climate change pays off big time!