Strategic Futurists; Value Systems Specialists

Events

Coca Cola Versus the Public - container recycling as a branding challenge

Friday 5 April 2013

Coca Cola, Lion Nathan and Schweppes have successfully challenged the Northern territory's compulsory container deposit recycling scheme in the Federal Court. The scheme had seen recycling rates jump by 30% in just a few months and was widely applauded by the public as the right thing to do. Despite the overwhelming public support, Coca Cola and others chose to have the scheme over turned. In this chat with ABC Darwin's Vicki Kerrigan we

look at the type of thinking behind Coca Cola's decision, and ponder whether their brand could take a hit as a result of their strategy to go against public opinion. You canlisten to the podcost via this link: Marcus Barber and Vicki Kerrigan on ABC Darwin Cash for Containers. For those interested, you can permanently download the podcast also


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Events

If that, then what? The question that unlocks almost everything
Wednesday 23 October 2019
Decision making is an interesting field of inquiry. I'm about three months in to a long term contract with an organisation working on enabling its people to be more effective and the thought that keeps popping into my head is 'Start with the End'
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Employee Engagement Beyond the Workplace
Thursday 1 August 2019
My most recent long term client contract had me specialise in Employee Engagement, something I'd done consistently at the Senior and Middle Managers level. But this client need was across the board and at a time when major changes were occuring.
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Social Issues Hackathon co hosted by Casey and Dandenong
Friday 26 July 2019
Great to see some quality collaboration between the City of Casey and City of Greater Dandenong aimed at addressing or tackling Social Issues and importantly bridging the divide between 'our area' and 'their area' artificial boundaries. Well done to both Councils
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