Strategic Futurists; Value Systems Specialists


Coca Cola Versus the Public - container recycling as a branding challenge

Friday 5 April 2013

Coca Cola, Lion Nathan and Schweppes have successfully challenged the Northern territory's compulsory container deposit recycling scheme in the Federal Court. The scheme had seen recycling rates jump by 30% in just a few months and was widely applauded by the public as the right thing to do. Despite the overwhelming public support, Coca Cola and others chose to have the scheme over turned. In this chat with ABC Darwin's Vicki Kerrigan we

look at the type of thinking behind Coca Cola's decision, and ponder whether their brand could take a hit as a result of their strategy to go against public opinion. You canlisten to the podcost via this link: Marcus Barber and Vicki Kerrigan on ABC Darwin Cash for Containers. For those interested, you can permanently download the podcast also

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Using Foresight Thinking to Enhance the Productivity of Nations
Friday 9 March 2018
As Nations look to develop their understanding of Productivity and more effective planning, National Productivity Councils are often the first point of call for Governments looking for ideas. The Asia Productivity Organisation has been running since 1961 helping its member countries develop more effective approaches. I've just spent a week in Tokyo helping a group of them think about the future
The 2nd Order Effect of a CryptoCurrency Collapse
Tuesday 6 February 2018
Recently there was a purging, a market correction, a balancing of portfolios, call it what you like, but #Cryptocurrency like #Bitcoin & Ethereum got smashed, losing huge % of perceived value in a little more than a day. And now, two weeks or so later, the mainstream stock market is following suit. The 'Why' is to me, pretty obvious -
Time to Save our Ocean Health
Tuesday 16 January 2018
Creating the Future you want may well require you to Think Smaller, not Bigger. Or at least think More Focused. Here's a look Strategic Planning through an idea of Re-oxygenating the Oceans