Strategic Futurists; Value Systems Specialists

Events

Coca Cola Versus the Public - container recycling as a branding challenge

Friday 5 April 2013

Coca Cola, Lion Nathan and Schweppes have successfully challenged the Northern territory's compulsory container deposit recycling scheme in the Federal Court. The scheme had seen recycling rates jump by 30% in just a few months and was widely applauded by the public as the right thing to do. Despite the overwhelming public support, Coca Cola and others chose to have the scheme over turned. In this chat with ABC Darwin's Vicki Kerrigan we

look at the type of thinking behind Coca Cola's decision, and ponder whether their brand could take a hit as a result of their strategy to go against public opinion. You canlisten to the podcost via this link: Marcus Barber and Vicki Kerrigan on ABC Darwin Cash for Containers. For those interested, you can permanently download the podcast also


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Events

Employee Engagement Beyond the Workplace
Thursday 1 August 2019
My most recent long term client contract had me specialise in Employee Engagement, something I'd done consistently at the Senior and Middle Managers level. But this client need was across the board and at a time when major changes were occuring.
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Social Issues Hackathon co hosted by Casey and Dandenong
Friday 26 July 2019
Great to see some quality collaboration between the City of Casey and City of Greater Dandenong aimed at addressing or tackling Social Issues and importantly bridging the divide between 'our area' and 'their area' artificial boundaries. Well done to both Councils
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Beyond VUCA - the VUCA Squared concept
Wednesday 10 July 2019
Most people who've been involved in planning and strategy development will have heard of VUCA - Volatile, Uncertain, Complex, Ambiguous. Emerging out of the US War College in 1987, it's come to be more widely used by consultancies aiming to at least 'sound smart'. But that's not the main problem with its usage
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