Strategic Futurists; Value Systems Specialists

Events

Coca Cola Versus the Public - container recycling as a branding challenge

Friday 5 April 2013

Coca Cola, Lion Nathan and Schweppes have successfully challenged the Northern territory's compulsory container deposit recycling scheme in the Federal Court. The scheme had seen recycling rates jump by 30% in just a few months and was widely applauded by the public as the right thing to do. Despite the overwhelming public support, Coca Cola and others chose to have the scheme over turned. In this chat with ABC Darwin's Vicki Kerrigan we

look at the type of thinking behind Coca Cola's decision, and ponder whether their brand could take a hit as a result of their strategy to go against public opinion. You canlisten to the podcost via this link: Marcus Barber and Vicki Kerrigan on ABC Darwin Cash for Containers. For those interested, you can permanently download the podcast also


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Events

Asia on the Rise - why Australia's Neighbours Will Leave us Behind
Wednesday 31 October 2018
The Asian Productivity Organisation has shifted gears from being a centre for member countries to talk about productivity, to one that now wants to upskills its member countries. We've just completed the first chunk of helping National Productivity secretariats to ready their staff for a more proactive, future facing approach to their Country's development
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10 years on from the Australia 2020 Futurists Summit
Friday 19 October 2018
The question is, 'how does the thinking inside this document stack up?' Turns out, pretty good. What we spotted and what problems we said we'd have to watch out for, are just about spot on
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BBC Article on the Future of work and the likely skills needed
Monday 15 October 2018
it’s OK not to know your career path when you leave university – sometimes that won’t emerge until much later down the track,” Barber says. “We should remind kids that the pathway they select to start off with is unlikely to be their final pathway,
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