Strategic Futurists; Value Systems Specialists

Events

Coca Cola Versus the Public - container recycling as a branding challenge

Friday 5 April 2013

Coca Cola, Lion Nathan and Schweppes have successfully challenged the Northern territory's compulsory container deposit recycling scheme in the Federal Court. The scheme had seen recycling rates jump by 30% in just a few months and was widely applauded by the public as the right thing to do. Despite the overwhelming public support, Coca Cola and others chose to have the scheme over turned. In this chat with ABC Darwin's Vicki Kerrigan we

look at the type of thinking behind Coca Cola's decision, and ponder whether their brand could take a hit as a result of their strategy to go against public opinion. You canlisten to the podcost via this link: Marcus Barber and Vicki Kerrigan on ABC Darwin Cash for Containers. For those interested, you can permanently download the podcast also


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Events

Is Manufacturing Output Data a Reliable Indicator of Economic Activity
Monday 25 March 2019
In short - 'No'. In days of yore manufacturing data meant jobs being done, employed people being paid, sales being made. But with robotics and off-shoring in many parts of Australian manufacturing, it's no longer the value indicator it once was.
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The Drive to Make Futures Thinking Pragmatic
Thursday 14 March 2019
I've writen a fair bit over the years about the need to move futures thinking out of a theoretical approach and into a more applied model.
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Australia, We Are Killing Ourselves
Tuesday 29 January 2019
Every where we look we are being given clear signs of the blatant stupidity and arguably outright criminality of a toxic system of decision making. The Menindee Lakes and Darling River disaster is one example
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