Strategic Futurists; Value Systems Specialists

Events

Coca Cola Versus the Public - container recycling as a branding challenge

Friday 5 April 2013

Coca Cola, Lion Nathan and Schweppes have successfully challenged the Northern territory's compulsory container deposit recycling scheme in the Federal Court. The scheme had seen recycling rates jump by 30% in just a few months and was widely applauded by the public as the right thing to do. Despite the overwhelming public support, Coca Cola and others chose to have the scheme over turned. In this chat with ABC Darwin's Vicki Kerrigan we

look at the type of thinking behind Coca Cola's decision, and ponder whether their brand could take a hit as a result of their strategy to go against public opinion. You canlisten to the podcost via this link: Marcus Barber and Vicki Kerrigan on ABC Darwin Cash for Containers. For those interested, you can permanently download the podcast also


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Events

The Future of TV
Thursday 27 July 2017
This chat with Joseph Thomsen on @ABCGoulburnMurray was a look at the issues facing old school commercial TV networks in Australia, especially given Channel Ten's woes. There's a clue for Channel Ten right at the end which I doubt it'll will act on!
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Towards an Advanced Society - the Paradox of Development
Tuesday 30 May 2017
In 2010 I wrote a paper, the summary of which included an assessment of the emerging challenges facing many societies around the world, simply that multinationals failing to pay sufficient dues to enable a society to develop, will see a backlash from which they may not recover. That time is upon us
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New Australian Food Labeling Laws Finally Make it to Market
Wednesday 3 May 2017
Some of you may have noticed Federal Government advertising for the Food Labeling Laws. What few people will know is that the model being put out there is pretty much the EXACT model I proposed back in the year 2000. Which just goes to show that to predict the future, sometimes all you have to do is wait. Well not quite but
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