Innovation & Counter Intuitiveness
Wednesday 24 January 2007
The idea behind Innovation is to create something new, that has yet to be conceived. A lot of the times that requires Counterintuitive thinking and that can be a very difficult challenge because it needs to break the habits in our thinking styles. For me the essence of being a futurist is the essence of innovation, two concepts which cannot be separated.
Here's a few counterintuitive thoughts just to help shift perspectives:
The cure for baldness is to slow down hair growth, not speed it up!
Nappies encourage young children to remain toilet Un-trained for longer (especially at night!)
The key to reduction in water consumption can be clearly tied to the length of your hair!
Email us should you want some more explanation or find out from others that have worked with Marcus Barber in a 'Think Different' session. There really is method in this counterintuitive approach :-)
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Monday 27 February 2017
It's been a significantly busy couple of months looking at how Industries and Government Agencies are preparing for change. The Companies versus Climate Change conference in Fort Lauderdale, Florida in November/December, and a meeting with the Political Science Department at the University of Hawaii (Manoa) in January show that positive action is happening, despite some of the headlines
Saturday 31 December 2016
Many of you know that each year I make an observation about what I think the year will bring. The track record suggests I'm usually a couple of years ahead of the curve. With that said I'm calling 2017
Monday 12 December 2016
In Ft. Lauderdale USA I recently attending a delightful provocatively named 'Companies Versus Climate Change' conference. And the message is clear - companies, BIG well known companies are tackling the issues of climate change, sustainability and their carbon footprints and both making and saving VAST sums of dollars. The simple take away message from the presentations over the three days could not have been more explicit - tackling climate change pays off big time!