Strategic Futurists; Value Systems Specialists


Innovation & Counter Intuitiveness

Wednesday 24 January 2007

The idea behind Innovation is to create something new, that has yet to be conceived. A lot of the times that requires Counterintuitive thinking and that can be a very difficult challenge because it needs to break the habits in our thinking styles. For me the essence of being a futurist is the essence of innovation, two concepts which cannot be separated.

Here's a few counterintuitive thoughts just to help shift perspectives:

The cure for baldness is to slow down hair growth, not speed it up!

Nappies encourage young children to remain toilet Un-trained for longer (especially at night!)

The key to reduction in water consumption can be clearly tied to the length of your hair!

Email us should you want some more explanation or find out from others that have worked with Marcus Barber in a 'Think Different' session.  There really is method in this counterintuitive approach :-) 

See more events...

Keep informed - Sign up

Look ahead for your business - sign up for your exclusive updates.

email address


Using Foresight Thinking to Enhance the Productivity of Nations
Friday 9 March 2018
As Nations look to develop their understanding of Productivity and more effective planning, National Productivity Councils are often the first point of call for Governments looking for ideas. The Asia Productivity Organisation has been running since 1961 helping its member countries develop more effective approaches. I've just spent a week in Tokyo helping a group of them think about the future
The 2nd Order Effect of a CryptoCurrency Collapse
Tuesday 6 February 2018
Recently there was a purging, a market correction, a balancing of portfolios, call it what you like, but #Cryptocurrency like #Bitcoin & Ethereum got smashed, losing huge % of perceived value in a little more than a day. And now, two weeks or so later, the mainstream stock market is following suit. The 'Why' is to me, pretty obvious -
Time to Save our Ocean Health
Tuesday 16 January 2018
Creating the Future you want may well require you to Think Smaller, not Bigger. Or at least think More Focused. Here's a look Strategic Planning through an idea of Re-oxygenating the Oceans