Strategic Futurists; Value Systems Specialists

Events

Innovation & Counter Intuitiveness

Wednesday 24 January 2007

The idea behind Innovation is to create something new, that has yet to be conceived. A lot of the times that requires Counterintuitive thinking and that can be a very difficult challenge because it needs to break the habits in our thinking styles. For me the essence of being a futurist is the essence of innovation, two concepts which cannot be separated.

Here's a few counterintuitive thoughts just to help shift perspectives:

The cure for baldness is to slow down hair growth, not speed it up!

Nappies encourage young children to remain toilet Un-trained for longer (especially at night!)

The key to reduction in water consumption can be clearly tied to the length of your hair!

Email us should you want some more explanation or find out from others that have worked with Marcus Barber in a 'Think Different' session.  There really is method in this counterintuitive approach :-) 


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Events

The Future of TV
Thursday 27 July 2017
This chat with Joseph Thomsen on @ABCGoulburnMurray was a look at the issues facing old school commercial TV networks in Australia, especially given Channel Ten's woes. There's a clue for Channel Ten right at the end which I doubt it'll will act on!
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Towards an Advanced Society - the Paradox of Development
Tuesday 30 May 2017
In 2010 I wrote a paper, the summary of which included an assessment of the emerging challenges facing many societies around the world, simply that multinationals failing to pay sufficient dues to enable a society to develop, will see a backlash from which they may not recover. That time is upon us
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New Australian Food Labeling Laws Finally Make it to Market
Wednesday 3 May 2017
Some of you may have noticed Federal Government advertising for the Food Labeling Laws. What few people will know is that the model being put out there is pretty much the EXACT model I proposed back in the year 2000. Which just goes to show that to predict the future, sometimes all you have to do is wait. Well not quite but
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