Strategic Futurists; Value Systems Specialists

Events

Innovation & Counter Intuitiveness

Wednesday 24 January 2007

The idea behind Innovation is to create something new, that has yet to be conceived. A lot of the times that requires Counterintuitive thinking and that can be a very difficult challenge because it needs to break the habits in our thinking styles. For me the essence of being a futurist is the essence of innovation, two concepts which cannot be separated.

Here's a few counterintuitive thoughts just to help shift perspectives:

The cure for baldness is to slow down hair growth, not speed it up!

Nappies encourage young children to remain toilet Un-trained for longer (especially at night!)

The key to reduction in water consumption can be clearly tied to the length of your hair!

Email us should you want some more explanation or find out from others that have worked with Marcus Barber in a 'Think Different' session.  There really is method in this counterintuitive approach :-) 


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Events

Beyond VUCA - the VUCA Squared concept
Wednesday 10 July 2019
Most people who've been involved in planning and strategy development will have heard of VUCA - Volatile, Uncertain, Complex, Ambiguous. Emerging out of the US War College in 1987, it's come to be more widely used by consultancies aiming to at least 'sound smart'. But that's not the main problem with its usage
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Is Manufacturing Output Data a Reliable Indicator of Economic Activity
Monday 25 March 2019
In short - 'No'. In days of yore manufacturing data meant jobs being done, employed people being paid, sales being made. But with robotics and off-shoring in many parts of Australian manufacturing, it's no longer the value indicator it once was.
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The Drive to Make Futures Thinking Pragmatic
Thursday 14 March 2019
I've writen a fair bit over the years about the need to move futures thinking out of a theoretical approach and into a more applied model.
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