Strategic Futurists; Value Systems Specialists

Events

Innovation & Counter Intuitiveness

Wednesday 24 January 2007

The idea behind Innovation is to create something new, that has yet to be conceived. A lot of the times that requires Counterintuitive thinking and that can be a very difficult challenge because it needs to break the habits in our thinking styles. For me the essence of being a futurist is the essence of innovation, two concepts which cannot be separated.

Here's a few counterintuitive thoughts just to help shift perspectives:

The cure for baldness is to slow down hair growth, not speed it up!

Nappies encourage young children to remain toilet Un-trained for longer (especially at night!)

The key to reduction in water consumption can be clearly tied to the length of your hair!

Email us should you want some more explanation or find out from others that have worked with Marcus Barber in a 'Think Different' session.  There really is method in this counterintuitive approach :-) 


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