Strategic Futurists; Value Systems Specialists


Marcus Barber at ANTOR discusses the future of travel

Wednesday 24 September 2008

Strategic Futurist Marcus Barber discussed the future of travel at the ANTOR session at The American Club in Sydney, NSW on the 24th of September.

Along with Angela Smith from Roy Morgan Research, Martin Kelly from Travel Trends and Gail Rehbein from the Australian Centre for Corporate Social Responsibility Marcus proposed some of the emerging shifts in the industry, the types of business models likely to emerge and what some of the key shocks to the industry might be in the coming years.  Angela provided some great insight as to existing research, especially with a perspective on the over 50's market; Martin offered a few predictions given current economic shocks and Gail suggested that Sustainability offers great opportunities to capture hearts and minds if embraced more fully by the travel sector.

Marcus then challenged the 80 or so people present to consider moving away from the 'postcard' model of travel to one that captures the emotional and experiential nature of why people are now choosing to travel.  Judging by the questions from the audience and the many during the networking session after the event, there's much to consider for many in the industry regarding the future of travel in Australia 

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