The difference between Social & Engaged Media versus old school Push & Passive media
Friday 4 November 2016
Explained In one Simple 10 second clip. Highlights why most old school TV news, Newspapers and even some companies still don't get 'social'
So imagine something profound or interesting happened. By the time newspapers have reported it, it's a day old. By the time a news crew get's footage it hours old or longer. But social networks are instantneous response media that USERS control on their terms.
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Monday 27 February 2017
It's been a significantly busy couple of months looking at how Industries and Government Agencies are preparing for change. The Companies versus Climate Change conference in Fort Lauderdale, Florida in November/December, and a meeting with the Political Science Department at the University of Hawaii (Manoa) in January show that positive action is happening, despite some of the headlines
Saturday 31 December 2016
Many of you know that each year I make an observation about what I think the year will bring. The track record suggests I'm usually a couple of years ahead of the curve. With that said I'm calling 2017
Monday 12 December 2016
In Ft. Lauderdale USA I recently attending a delightful provocatively named 'Companies Versus Climate Change' conference. And the message is clear - companies, BIG well known companies are tackling the issues of climate change, sustainability and their carbon footprints and both making and saving VAST sums of dollars. The simple take away message from the presentations over the three days could not have been more explicit - tackling climate change pays off big time!