Strategic Futurists; Value Systems Specialists


Australia 2030 - a view from Siemens

Wednesday 31 August 2011

I recently attended a session with South East Business Networks where the CEO of Siemens Australasia provided some great ideas as to where Australian Manufacturing was headed and could go, and indeed perhaps needed to go. What I found most useful from Allan Goller's perspective was the encouragement for businesses to just get on with having a go at things, without waiting for everything to be perfect. To back up his thoughts he indicated that Siemens invested around a Billion dollars in R&D last year and 'not all of that led to success'.

Whilst smaller firms might suggest that Siemens has the size to be able to invest heavily, the same really does apply for them, just on a smaller scale.  He encouraged the audience to collaborate better, accepting that sometimes what is planned for, might need to evolve and adapt as things progress.

One document that Siemens has put together is their 'Picture the Future- Australia 2030' which looks at productivity. Their State Sales Manager Steve Kemeridis has been kind enough to send me a soft copy to share with you and it is well worth a look.  Download the copy here

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