The Quick Low-Down of Corporate Visions and why they Fail
Friday 3 July 2015
I've just read an article about Corporate Visions and getting employees on the same page. And as happens so often, I shook my head because it offered the same flawed advice about what a leader needs to do to get their employees to buy into the Vision. And therein lays the fatal flaw
You CANNOT get people to buy into YOUR Vision. If YOU have written a Vision for the company, it is NOT the employee's Vision it is Yours. There is nothing worong with writing your own Vision and is highly recommended. But please understand that the only one who needs to be truly excited by your Vision is YOU.
That does not mean that others can't be excited by your vision. That said, the reason they'll be most excited and engaged with your Vision is when they understand or perceive that it will help them achieve THEIR Vision!
And that then is the CORE ACTION for any leader to take. Stop deluding yourself with the idea that you can force/coax others to 'buy into' your vision. You can't. But what you can do is:
a) help an employee define what their own Vision is and
b) show how achieving your Vision will help them achieve their own, and
c) show how your Vision and their Vision may have strong alignment (and is therefore worth pursuing)
When you have that, you have a Vision that can work for you.
Of course the other way is just allow your employees to consider and define what your company Vision ought to be. Then it's their Vision too and no coaxing is required!
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Monday 27 February 2017
It's been a significantly busy couple of months looking at how Industries and Government Agencies are preparing for change. The Companies versus Climate Change conference in Fort Lauderdale, Florida in November/December, and a meeting with the Political Science Department at the University of Hawaii (Manoa) in January show that positive action is happening, despite some of the headlines
Saturday 31 December 2016
Many of you know that each year I make an observation about what I think the year will bring. The track record suggests I'm usually a couple of years ahead of the curve. With that said I'm calling 2017
Monday 12 December 2016
In Ft. Lauderdale USA I recently attending a delightful provocatively named 'Companies Versus Climate Change' conference. And the message is clear - companies, BIG well known companies are tackling the issues of climate change, sustainability and their carbon footprints and both making and saving VAST sums of dollars. The simple take away message from the presentations over the three days could not have been more explicit - tackling climate change pays off big time!