Strategic Futurists; Value Systems Specialists

Events

'Us' or 'Them' - how to tell the customer they are irrelevant on your website

Monday 2 August 2010

This great little cartoon/graphic says it all and although looking at the subject of Universities, there is much that we can all learn

Here's the Graphic.  If your website spends all its time talking about you, and no time talking about the customer, how do you think your customers (and prospective customers) feel?  I guess the question that might need to be asked is 'what is the purpose of the website?' which is a good question.  If your website (like many) exists for the core purpose of attracting possible customers, then surely THEY are the area to focus on?  If you say it is about promoting 'Us' then okay and what sort of 'brand' image does just talking about 'you' create?  When it comes to Universities few consider the end user's needs, instead treating the website as an internal ego stroking mechanism.  One must of course wonder what type of organisation so desperately needs to always be stroking its own ego.  A great cartoon with the original weblink to it (and other cartoons) available here


See more events...

Keep informed - Sign up

Look ahead for your business - sign up for your exclusive updates.
name

email address

Events

Searching for the Jobs of the Future
Sunday 3 December 2017
Facing the apparent onslaught of automation, what jobs might survive, what might emerge?
Read more...
React, Manage or Create - three pathways to the Future
Wednesday 1 November 2017
Short article over at the Centre for Australian Foresight looks at Three approaches to dealing with the emerging Future
Read more...
Fixing the O-Bike Disaster
Wednesday 27 September 2017
And trust me, it really is one. The O-Bike is another example of Theft of the Commons. And it needs to stop. Now!
Read more...