Strategic Futurists; Value Systems Specialists

Events

'Us' or 'Them' - how to tell the customer they are irrelevant on your website

Monday 2 August 2010

This great little cartoon/graphic says it all and although looking at the subject of Universities, there is much that we can all learn

Here's the Graphic.  If your website spends all its time talking about you, and no time talking about the customer, how do you think your customers (and prospective customers) feel?  I guess the question that might need to be asked is 'what is the purpose of the website?' which is a good question.  If your website (like many) exists for the core purpose of attracting possible customers, then surely THEY are the area to focus on?  If you say it is about promoting 'Us' then okay and what sort of 'brand' image does just talking about 'you' create?  When it comes to Universities few consider the end user's needs, instead treating the website as an internal ego stroking mechanism.  One must of course wonder what type of organisation so desperately needs to always be stroking its own ego.  A great cartoon with the original weblink to it (and other cartoons) available here


See more events...

Keep informed - Sign up

Look ahead for your business - sign up for your exclusive updates.
name

email address

Events

Asia on the Rise - why Australia's Neighbours Will Leave us Behind
Wednesday 31 October 2018
The Asian Productivity Organisation has shifted gears from being a centre for member countries to talk about productivity, to one that now wants to upskills its member countries. We've just completed the first chunk of helping National Productivity secretariats to ready their staff for a more proactive, future facing approach to their Country's development
Read more...
10 years on from the Australia 2020 Futurists Summit
Friday 19 October 2018
The question is, 'how does the thinking inside this document stack up?' Turns out, pretty good. What we spotted and what problems we said we'd have to watch out for, are just about spot on
Read more...
BBC Article on the Future of work and the likely skills needed
Monday 15 October 2018
it’s OK not to know your career path when you leave university – sometimes that won’t emerge until much later down the track,” Barber says. “We should remind kids that the pathway they select to start off with is unlikely to be their final pathway,
Read more...