Strategic Futurists; Value Systems Specialists

Events

'Us' or 'Them' - how to tell the customer they are irrelevant on your website

Monday 2 August 2010

This great little cartoon/graphic says it all and although looking at the subject of Universities, there is much that we can all learn

Here's the Graphic.  If your website spends all its time talking about you, and no time talking about the customer, how do you think your customers (and prospective customers) feel?  I guess the question that might need to be asked is 'what is the purpose of the website?' which is a good question.  If your website (like many) exists for the core purpose of attracting possible customers, then surely THEY are the area to focus on?  If you say it is about promoting 'Us' then okay and what sort of 'brand' image does just talking about 'you' create?  When it comes to Universities few consider the end user's needs, instead treating the website as an internal ego stroking mechanism.  One must of course wonder what type of organisation so desperately needs to always be stroking its own ego.  A great cartoon with the original weblink to it (and other cartoons) available here


See more events...

Keep informed - Sign up

Look ahead for your business - sign up for your exclusive updates.
name

email address

Events

2019 The International Year of the Cooperative
Monday 31 December 2018
Every year I aim to identify what I think a major focus of the upcoming year will be and in that light I'm declaring 2019 the International Year of the Cooperative. I'm prompted by a multitude of signals that my daily research has uncovered, many of which will be familiar to you -
Read more...
Can the United States Survive the Childish Tantrums of an Incompetent President?
Monday 24 December 2018
Here we are with the last posting of the year looking at the potential for wide ranging strategy for a country like the United States. Arguably the United States is undergoing its own version of #Brexit though without the vote of the people. Instead the dictatorial nature of what I see as an incompetent strategic leader is unilaterally withdrawing the USA from its long standing and beneficial partnerships with the rest of the world.
Read more...
When will the next Federal Election be held in Australia?
Tuesday 4 December 2018
I'm reluctant to make predictions but am getting a few calls so: My tip is on a March 2019 election - the 9th or 16th
Read more...